top of page


Anchor 1

15 /06 / 23

Asia (Northbound Travel) Private Car Insurance

A long-awaited scheme for Hong Kong’s private cars, “Northbound Travel for Hong Kong Vehicles” (the Scheme), is now opening for applications and will be officially implemented from 0:00 on 1 July 2023. Local private cars can travel across the border to Guangdong via the Hong Kong–Zhuhai–Macao Bridge on a short-term basis.

Before embarking on the journey, it is important to purchase the necessary motor insurance and fulfil the relevant insurance requirements of both Hong Kong and Mainland China. Hong Kong private car owners can purchase a Unilateral Recognition Policy from qualified Hong Kong insurers. The motor policy extends the coverage to include the statutory third-party liability motor insurance in Mainland China, allowing private car owners to buy just one policy covering both regions, rather than two separate policies.

Winnie Wong, CEO & Executive Director of Asia Insurance, suggested private car owners to carefully consider the insurance coverage and aftersales service support provided by the related Mainland insurers. “It is essential for private car owners to understand the capability, experience and network coverage of the Mainland insurance companies, such as whether they provide aftersales service inquiries, emergency support in case of accidents, and handle claims efficiently.” She added.

Asia Insurance is honoured to be one of the local insurers taking the lead to offer a one-stop motor insurance service for the Scheme. In partnership with The People's Insurance Company (Group) of China Limited (PICC), a leading Mainland insurance company with a long-standing history, the strongest capabilities and the most extensive network, "Asia (Northbound Travel) Private Car Insurance" provides a comprehensive coverage for your cross-border driving trip, allowing you to enjoy a more hassle-free driving experience.


Click here to learn more about Asia (Northbound Travel) Private Car Insurance

Read the full interview of Winnie:

- The Hong Kong Economic Journal

- HK01

11 /11 / 22

Insurance E-Summit 2022

Challenges brought by the pandemic have reshaped the future of HK insurance industry. Insurers have to invest more in their digital capabilities and strive for innovation in order to move ahead of industry peers and deliver sustainable profits. 

VTC Insurance Training Board and Institute of Professional Education And Knowledge (PEAK) jointly organised the Insurance E-Summit on 11 November 2022 with the theme “The Future of Insurance in Hong Kong – Strategy and Innovation in the New Normal”, featuring insurance and financial experts to discuss the growth and development of insurance industry in the new normal. 

We are honoured to have our CEO & Executive Director, also the Chairman of The Hong Kong Federation of Insurers, Ms. Winnie Wong, demonstrating the strong resilience of HK insurance industry in navigating the uncertainty. The premium income and insurance density recorded steady growth despite the pandemic. 

She also introduced several supportive measures and development strategies being initiated by the government organisations and The Hong Kong Federation of Insurers. These competitive advantages and the strong fundamentals, robust financial system and unique position in GBA, make Hong Kong an ideal place for insurance businesses with ample growth opportunities. 

Following the presentation, Winnie joined with other distinguished speakers for a panel discussion, having a fruitful exchange with one another on the insurance hot topics such as ESG, HK Insurtech development and talent retention etc. 

25 / 10 / 22

Asia Insurance is the Award Winner at the Hong Kong Insurance Awards 2022

We are delighted to announce that Asia Insurance is crowned as the winner of the “Best Partnership Project Award – General Insurance” at the Hong Kong Insurance Awards 2022 organised by The Hong Kong Federation of Insurers.

The Hong Kong Insurance Awards is one of the most prestigious accolades in Hong Kong insurance industry, recognising the outstanding accomplishments of insurance companies, teams and individual practitioners.

We are honoured to receive this recognition from the esteemed panel of judges. This honour recognises not just our successful strategic partnership, the all-in-one In-Network Healthcare Ecosystem, established with CUHK Medical Centre, Hong Kong Baptist Hospital Ambulatory Medical Centre and Dr. Vio & Partners, but also our unwavering commitment to serving Hong Kong community for over 60 years.

With the tripartite collaborations, we have started to provide Cashless Day Case Endoscopy Procedure since 2019. In 2021, we launched the 1st VHIS plan, Asia iCare, to fully cover 5,000 surgical packages. Backed by over 100 experienced specialists, our In-Network Healthcare Ecosystem has already benefited more than 10,000 people. We would like to extend our sincere gratitude to our business partners for their contribution and support towards the adoption of the transparent package pricing system.

Also, a massive thanks to our professional team for their earnest work, and to our clients and customers for their unveiling support and trust over the years. We will continue to expand our service areas, striving to bring a healthy healthcare system with affordable and high-quality medical services in Hong Kong.

28-29 / 09 / 22

Digital Insurance Agenda (DIA) Munich 2022 

With the growing digital generation, it is important for insurers to embrace digital opportunities and adopt new technologies in order to respond to the changing market expectations and meet tomorrow’s customer needs. 

Our CEO & Executive Director Ms. Winnie Wong delivered a keynote address at the Digital Insurance Agenda (DIA) 2022, a leading InsurTech conference connecting and inspiring insurance executives and Insurtech leaders across the globe, organised in Munich. 

Winnie kick-started her speech by giving a general introduction of Asia Insurance and Avo Insurance, sharing their market positioning, targeting, as well as the company goals. Handling the operation of an established insurance company along with a virtual insurance company at the same time is a challenging undertaking, Winnie shared her experience and struggle for running two vastly different insurance companies in Hong Kong and believed that both companies can benefit by learning from each other. The extensive digital experience in Avo can facilitate the digital transformation journey for Asia Insurance while Avo can benefit from the good industry practices of Asia Insurance. 

To foster the development of the insurance business in Hong Kong, as the Chairman of The Hong Kong Federation of Insurers (HKFI), Winnie presented the vibrant and innovative insurance landscape of Hong Kong, showing the commitment of the Hong Kong government to supporting the InsurTech development by introducing different programmes and funding schemes initiated by the government and Hong Kong’s Insurance Authority such as “Insurtech Sandbox”. In addition, with its business-friendly environment and well-established financial and legal system, Hong Kong has the unique role to serve as a gateway for multinational companies seeking to expand the Asia Pacific market. There are abundant commercialisation opportunities for the insurance businesses. 

With HKFI, the voices of the insurance industry in Hong Kong can be amplified in a greater market, connecting with insurance experts worldwide to develop better practices and building Hong Kong into a leading insurance hub in the Asia Pacific. Together, we take insurance products and services to the next level.

30 / 11 / 21

Official Launch of New VHIS Plan “Asia iCare”


Asia Insurance is delighted to collaborate once again with CUHK Medical Centre (“CUHKMC”) to launch the new VHIS plan “Asia iCare”. This is the first VHIS plan supported by the smart hospital in Hong Kong to offer full range of benefits coverage with the design idea inspired by the packaged plans of CUHKMC. Customers could enjoy real “Cashless” medical services and treatments as the pre-approved bills shall be settled by Asia Insurance directly. 

To mark the official launch of “Asia iCare”, an official launch event was held on 30 November 2021 in a hybrid format. Orchestra "Hong Kong Enharmonica” and world champion harmonica player Mr. Gordon Lee have been invited to perform in live. Guests and participants enjoyed the event and had fruitful exchange with one another. Highlight of the event was captured in below.

In addition, Asia Insurance also spares no effort in charity. For each new issuance of “Asia iCare”, Asia Insurance will donate HK$100 to Ronald McDonald House Charities® Hong Kong for greater good of society. 

For enquires about the new VHIS plan “Asia iCare”, please kindly contact our VHIS hotline at 3606-9361.